A new product, a new service, a new company, a new idea, a new ampaign ... no matter what it is, it has to have a name. If the founder is out of question for the naming with his personal name, it can turn out to be a challenge to find a really good one. Because the name can be decisive for the success in the future.
A good name should be no longer then 3 syllables, good phonetic sound, good to speak at least in the english language, be available as a domain name, and the name of course not yet registered as a trademark... in few words: a lot of challenges for a promising naming.
The goldbee solution succeeded as a 2 syllables, concisevely and in several language areas easy to pronounce new brand name. Additionaly the domain host name goldbee.de was also available.
