The application of 3D software results in realistic presentations which are almost not different from conventionally taken pictures. Completely without the procedure of building up a studio scene with lightnings, precise renderings can be created by modern 3D software. Especially products with complex orchestration or size are predestined for this kind of illustration.
With the possibility of saving the file preferences for subsequent jobs to come, the advantage of cost reduction is overwhelming. Angles, surfaces, colours can then be changed easily and meet the customers requirements. Also animations can be realized, formats and sizes can be adjusted quick to the requirements.